CHIC FOR CHEAP

CHIC FOR CHEAP

Isaac Mizrahi was one the first designers to branch out into a less expensive market, inspiring many of his peers to do the same. In the time of Mizrahi’s expansion the economic climate was not as cold as it is today. However the women of both time periods still have one thing in common, saving money. Designers like Zac Posen, Jean Paul Gaultier and Rodarte have all partnered with Target to create collections that are inspirational in color and cut but without the hefty price tags of their couture lines. Designers understand that making a more affordable line not only makes them profitable but they also become a household name accessible to every income. Anna Sui may understand this more than any designer she continues to cover all markets and price points, from Anthropologie to Target. Although the items sold in stores like Macy’s and Kohl’s are far less expensive many of the brands do not sacrifice quality for price, giving buyers much to look forward to in longevity and originality. Sonia Rykiel, Christian Siriano, Rachel Roy, Michael Kors, the list of designers branching out into less costly markets is endless. Today’s top designers understand that stay with industry trends it is in their best interest to cater to all and not just a select and elite few. 

-Contributed by Morgan Ashley of Urban Vintage